Nerthi Fashion
An online Chettinad cotton saree brand selling direct to customers — with a catalogue that grows every festive season.
Hundreds of sarees. Every festival, more.
Nerthi sells Chettinad cotton sarees alongside unstitched salwar suits, A-line kurtis and kidswear — each product a one-off colourway with limited stock. A catalogue like that needs shoppers to find the right piece fast, and needs the team to launch festive drops without a developer on call.
[CONFIRM brief details with client]
Collections built for browsing
Sarees, unstitched suits, kurtis, kids’ wear and festive edits, each easy to shop on a phone.
Festive drops the team can launch
Seasonal collections — like the Pongal edit — and offer banners the team runs from the Shopify admin.
Fabric-first product pages
Large imagery that shows weave, border and drape — the reason people buy Chettinad cotton.
Structure first, then the look.
Map how people shop
Fabric, garment type, occasion and price band became the collection structure before any styling.
Theme, tuned to the catalogue
Launched on our in-house Shopify theme and adjusted for a large, colour-led range.
Hand over the controls
Banners, collections and offers set up so the Nerthi team runs every drop themselves.
A store the team runs every season.
What shoppers see on nerthifashion.com today.
- Chettinad cotton sarees, unstitched salwar suits (including 3-piece sets), A-line kurtis and kids’ dresses as separate collections
- Festive and themed edits alongside the core range, such as the Pongal collection and Tamil cinema specials
- Offer strip for store-wide codes on unstitched suits
- Sale and compare-at pricing on every product card
- Low-stock labels (“Only 3 left. No restock”) that suit one-off colourways
- Customer accounts and order history
Nerthi Fashion, as people use it today.
What changed after launch
Questions we hear
Can the Nerthi team launch a new collection without you?
Yes. Collections, banners and offers are managed in the Shopify admin; we set the structure up so a new drop is a content task, not a development task.
Which theme is the store built on?
One of our in-house Shopify themes, tuned for a large, colour-led catalogue. [CONFIRM theme name]
How long did the build take?
[CONFIRM timeline with the Nerthi team]
Tell us what you’re building.
A few lines is enough. We come back within a day with questions, a rough approach and a time to talk — free, no strings attached.