Jumbo Mama Toys

Curated traditional and wooden toys — a warm, playful store where parents shop by their child’s age.

Industry
Toys · D2C retail
Service
Shopify Store Studio
Timeline
[CONFIRM]
The brief

The right toy, for the right age.

Jumbo Maama brings handmade wooden rattles, traditional Indian games and educational toys from village markets and artisan workshops to families at home. Parents shopping for these toys think in ages, not categories — and the store should feel as warm as the toys themselves.

[CONFIRM brief details with client]

01

Shop by age

Age bands — 0–3 months, 3–6 months, 6–12 months, 12 months and older — as a primary way into the catalogue.

02

A playful, warm tone

Colour, type and copy that feel handmade rather than mass-market: “Less screen time. More meaningful play.”

03

A curated catalogue

Wooden, traditional, educational and musical toys, puzzles and bundles — each with the story behind it.

Approach

Organise it the way parents think.

Two ways in

Shop by toy type or by age, from the home page down.

Bundles for gifting

Combo sets such as newborn rattle packs make gifting a single decision.

Ready for families abroad

A region and currency selector so relatives outside India can shop in their own currency.

What we built

Toys with a story, from everywhere.

What shoppers see on jumbomaama.com today.

Screens

Jumbo Mama Toys, as people use it today.

Jumbo Mama Toys, as people use it today.
Jumbo Mama Toys, as people use it today.
Outcomes

What changed after launch

[METRIC]
[e.g. share of sessions using shop-by-age]
[METRIC]
[e.g. average order value]
[METRIC]
[e.g. gift orders in festive season]

Questions we hear

Because that is how parents and gift-buyers decide. Age bands sit next to toy types so both kinds of shopper find their way in.

Yes — the store has a region and currency selector for international shoppers.

[CONFIRM timeline with Jumbo Maama]

Reply within 24 hours — guaranteed

Tell us what you’re building.

A few lines is enough. We come back within a day with questions, a rough approach and a time to talk — free, no strings attached.